How attention works

The science of attention

James Harvey avatar
Written by James Harvey
Updated over a week ago

Our brains have a natural limit on how much visual information can be processed at any one time. Because of this we have evolved to prioritise where to direct our attention based on some what we can low-level features of visual information:

  1. Orientation

  2. Colour

  3. Texture

  4. Scale

  5. Contrast

Visual examples

The image below provides some simplified visual examples of the different low-level features of visual information.

Examples with Dragonfly AI

The image below shows how Dragonfly AI uses a heatmap to show where the attention of an audience is likely to be directed.

Next, understanding attention

Need more information? Please contact [email protected] or any member of the Dragonfly AI team.

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