Visualisations

This visual report is the result of over 10 years of cutting-edge research in the field. The Dragonfly AI heatmap uses a red-blue colour gradient to instantly visualise where a customer's attention will be sub-consciously drawn to, within the first 0-2 seconds of seeing the image. To activate heat mode, click the visualisation button and select heat.

Red indicates a region that is highly attention grabbing (high saliency). Blue indicates that a region is less attention grabbing (low saliency).

This mode uses opacity to visualise which regions are more or less likely to draw the attention of an audience. Attention grabbing regions are moved into the light and regions with low saliency are pushed into the shadows. This is useful when analysing a colourful image as it can be difficult to discern if reds and blues are from the image or from the heat map. To activate opacity mode, click the visualisation button and select opacity.

Visible regions indicate that it is highly attention grabbing (high saliency). Black indicates that a region is less attention grabbing (low saliency).

Of course, you will also have access to your Original image so that you can eliminate any bias from the attention map when drawing Areas of Interest or you can use the Original visualisation as a reference at any time during your analysis.

Need more information? Please contact [email protected] or any member of the Dragonfly AI team.