If you are new to Dragonfly AI or just want a quick refresh on the Dragonfly AI fundamentals then this is a great place to start!
WHAT IS DRAGONFLY AI?
Dragonfly AI is a predictive visual analytics product suite that helps brand, creative and marketing teams optimise the effectiveness of visual content across any channel with instant AI-powered actionable insight.
Simply put, we predict what an audience sees during the first few critical seconds of the customer journey.
HOW DOES IT WORK?
At Dragonfly AI we use artificial intelligence to help understand how the attention of an audience will be influenced by design before an interaction ever happens ('predictive' analytics).
We do this using our proprietary AI built on a biological model created from over 10 years research by world leading scientists at Queen Mary University of London. The team worked in the field of Visual Perception and mathematical models for visual processing and were able to replicate signals between the brain and our eyes with an algorithm based on visual cues.
The result of their work offers unique insights into human visual attention during the the first glance (1-2 seconds) of content.
WHAT DOES A REPORT SHOW ME?
Dragonfly AI provides the power to predict how the attention of an audience will be influenced by design. In simple terms, this allows creative teams to:
- Win a greater share of attention in a competitive environment
- Direct the attention of an audience in a more effective way
Over the years, we've seen that the ability to understand and influence this aspect of the customer experience can have a big impact on performance right across the organisation and make content work harder than ever before.
WHAT ARE THE OTHER BENEFITS?
Data-informed design that doesn’t slow you down.
We’re all striving to be more data driven in the way that we work. With Dragonfly AI it’s never been easier to build predictive data into your every day work, whether you’re just getting started or looking to add complementary, predictive analytics to existing data-driven practices within your organisation.
Fuel discussion, collaboration and creativity across your organisation.
Good data informs and inspires creativity and optimisation process. Dragonfly AI provides easy-to-understand, intuitive insights to help teams optimise their creative before content ever reaches the consumer.
Measure campaign effectiveness across all channels, before you publish.
In a world where consumers are bombarded with more and more content every day it has never been more important to ensure your message is seen by the widest possible audience.
HOW DO I GET STARTED?
We've built a suite of products designed to analyse any content on any channel. In short, if you have content you would like to optimise, we have a product to help!
Next - Get started with Dragonfly AI
For more information on Dragonfly AI please contact [email protected] or any member of the Dragonfly AI team.