Video is now central to almost every marketing function - but it's also the format most brands still aren't testing. Production budgets are high, timelines are tight, and traditional panel-based testing is slow and expensive. So we built something better.
We recently gave a small group of clients an exclusive first look at our upcoming video product, and we're sharing the session with you.
In it, our product and science teams cover:
The approach - why we're launching with attention first, and how video builds on the same testing philosophy you already use for static and digital assets
The science - how each video is broken into scenes and tested against roughly 150 attention-driving signals, then combined with our neuroscience-based algorithm to produce three core scores: Hook (how attention-grabbing is the first 3 seconds of the video), Hold (how well the video maintains a viewers attention), and Visual Ease (how easy the video is for viewers process)
A live demo - uploading a video, running a study, and exploring the insights page: benchmark comparisons, an interactive attention graph, scene-by-scene heat maps, and a Copilot summary that flags what's working and what to fix
Q&A - client questions on platform-specific benchmarking (TikTok, Meta, YouTube, broadcast), testing competitor content, storyboards/animatics, and what's next (memory, emotion, persuasion, and comprehension, wrapped up into a full Creative Impact Score)
This is still in development, and we wanted our clients to be the first to see where it's headed. Questions about the product, timing, or how it might fit your workflow? Reach out to your CSM or email us at [email protected].