What is Scene Testing?
Scene Testing is a workflow in Studio 3 that helps you measure how visible and attention-driving products and shopper assets are within real-world environments.
Rather than starting with a single asset, Scene Testing starts with the full environment first. You can upload a scene, then highlight the specific products or areas you want to assess.
This allows you to understand how multiple assets perform in context, including your own products alongside competitors.
How is Scene Testing different from Asset Testing?
Asset Testing and Scene Testing both help you understand performance in context, but they do so in different ways.
Asset Testing is an asset-out workflow. You start with one asset and analyse that asset and its internal elements, such as a logo, flavour variant, or promotional message. You can place that asset into a simulated context, but the analysis remains focused on that single asset.
Scene Testing is a scene-in workflow. You start with the environment first, then measure how multiple assets or Areas of Interest perform within that specific scene. This makes it easier to compare owned and competitor assets side by side in realistic, competitive environments.
Scene Testing is especially useful when context and competition are critical, such as shelf testing, planograms, out-of-home placements, and digital storefronts.
When should I use Scene Testing?
Use Scene Testing when you want to measure performance across a full environment and compare multiple products, assets, or placements within that scene. Common use cases include:
Retail shelves
Planograms
PoS displays
Storefronts
Behind-the-bar placements
Ecommerce and digital shelf pages
How does it work?
1. Create a new study
Choose Scene Testing when starting a new study in Studio 3.
2. Upload your scene
Upload one or more images of the environment you want to test, such as a shelf, display, or ecommerce page.
3. Mark Areas of Interest
Draw around the products or elements you want to measure. These selected regions are called Areas of Interest (AOIs).
4. Review your results
Scene Testing generates results for each AOI so you can understand what stands out and what may need to improve.
5. Export and share
Download a PowerPoint-ready report including heatmaps, visibility scores, and supporting metrics.
What metrics does Scene Testing provide?
Scene Testing measures how strongly each AOI performs within the scene using:
Visibility – how strongly an element is likely to be noticed in context
POP (Probability of Perception) – the percentage of viewers likely to notice the AOI at first glance
SOA (Share of Attention) – the share of total attention the AOI receives within the scene
POW (Attention Power Factor) – the level of attention the AOI earns relative to the space it occupies
Together, these metrics help you understand not just whether something is seen, but how effectively it captures attention compared with other elements in the environment.
Why use Scene Testing?
Scene Testing is designed for real-world, competitive scenarios where context matters as much as the creative itself. It can help you:
Measure visibility in real environments
Compare your products against competitors
Assess multiple products or placements within one scene
Understand standout across different layouts, angles, or environments