Most information we encounter is quickly forgotten. The brain only stores details that stand out, feel easy to process, or follow predictable patterns. Dragonfly AI’s Memory Model simulates universal characteristics which influence this storage phase to predict what audiences are most likely to remember.
Biologically Inspired 🔬
Memory might feel personal, but it’s built on universal patterns in the brain.
Memory is shaped by neurological principles in the human brain as well as personal relevance factors, such as lifestage and culture, which vary from individual to individual. Dragonfly AI focuses on the universal, neurological principles common to every human brain and uses these to predict storage in memory.
Our Models 🤖
Dragonfly AI evaluates each asset against >40 scientifically validated universal memory characteristics, these include for example:
🗣️ Rhyme & rhythm – predictable patterns increase retention
🖼️ Clear imagery – simple visuals reduce cognitive load
🧠 Repetition – reinforces key elements
🔁 Structure & predictability – clear hierarchy improves encoding
🧩 Distinctiveness – unusual elements stand out
These signals combine to generate the Memory Score and sub‑metrics.
Scientifically Validated Accuracy 🧪
40+ universal memory and emotion features codified through scientific literature
80% accuracy vs. human testing
Equivalent to testing your asset with 36 people
Backed by Real-World Evidence
Analysis of assets from nearly 25,000 campaigns across multiple brands, markets and formats has proven that creatives which score highly on Dragonfly AI’s emotion metrics consistently deliver higher click-through-rates.
Creatives with high emotion scores deliver +14% higher click-through-rates in matched comparisons, showing that emotionally engaging creative drive action.
Want to upgrade to Memory insights? 💡
Upgrade to access predictive memory analysis across all creative assets. It’s fast, accurate and proven to drive more effective creative in market.