Emotion is one of the brain’s fastest decision‑making systems. It shapes instinctive judgments, influences behaviour, and crucially impacts creative effectiveness.
Biologically Inspired 🔬
Humans evolved to react emotionally in milliseconds. This instinctive response happens before conscious thought. Dragonfly AI simulates the universal neurological processes that influence every human brain, ensuring predictions work across audiences, markets and formats.
Our Model 🤖
Dragonfly AI evaluates each asset against >40 scientifically validated universal characteristics that influence emotional response, these include for example:
😊 Facial expressions – such as smiles, frowns
📝 Emotional language – eg. warmth, urgency, excitement
🎨 Imagery & colour – eg. palette, tone, contrast, composition
📐 Structure & rhythm – eg. layout symmetry, spacing, flow
💡 Novelty & surprise – elements that create emotional spikes
These inputs are combined to create the overall emotion score and sub-metrics.
Scientifically Validated Accuracy 🧪
Built on a scientific framework of 40+ universal emotion and memory principles
83% accuracy vs. human testing
Equivalent to testing your asset with 36 people
Backed by Real-World Evidence
Analysis of assets from nearly 25,000 campaigns across multiple brands, markets and formats has proven that creatives which score highly on Dragonfly AI’s emotion metrics consistently deliver higher click-through-rates.
Importantly, this is causation, not just correlation. This is because delivering on the universal characteristics that drive memorability ensures assets are created which are easily processed by the human brain.
Creatives with high memory scores deliver up to +20% higher click-through-rates.
Want to upgrade to Emotion insights? 💡
Upgrade to access predictive memory analysis across all creative assets. It’s fast, accurate and proven to drive more effective creative in market.