Emotion Metric
The Emotion Score captures how likely your asset is to trigger a strong emotional response – a key driver of creative effectiveness. This is expressed as a percentage.
Your Emotion Report also includes:
Visual Emotion 🖼️ – emotional response to visual elements
Text Emotion 📝 – emotional response to written content
Reaction 💬 – the overall emotional response (positive, negative, neutral, or mixed)
Visual and text emotion KPIs use a 7‑point scale from very positive to very negative.
Visual Emotion 🖼️
Visual Emotion captures the emotional response your assets visual elements are likely to trigger.
How does it work?
The model analyses the visual elements against the scientifically proven, universal characteristics which influence emotional response, such as facial expressions, colour tone, spatial balance, and structural clarity.
Text Emotion 📝
Copy Emotion measures the emotional response your assets' text elements are likely to trigger.
How does it work?
The model analyses the text elements of the asset against the scientifically proven, universal characteristics which influence emotional response, such as emotional language, tone, sentence structure, rhythm, and linguistic techniques such as repetition or metaphor.
Reaction 💬
The overall emotional reaction created by your asset — positive, negative, neutral, or mixed.
How does it work?
The model analyses the combination of the text elements and the visual elements against the scientifically proven, universal characteristics which influence emotional response, to determine the overall emotional response. Conflicting cues, such as positive visuals and negative copy, may result in a mixed reaction.
How to Improve Emotional Response 📈
Dragonfly AI’s co-pilot provides actionable insights to what to focus on in order to improve the emotional response of your asset, so you can strengthen the effectiveness of your creative.
Want to upgrade to Emotion insights? 💡
Unlock predictive emotion insights across all creative to strengthen creative effectiveness. It’s fast, accurate, and proven to deliver stronger in market performance.