At Dragonfly AI, we’re always innovating to maximize creative effectiveness. Building on our world-leading attention algorithm, we’ve now added Memory and Emotion — giving you even deeper insight into how your creative will perform.
Why Memory & Emotion?
Successful creative is like a chain. Building on our patented, biologically inspired attention algorithm, we are continuing to enhance our product, with the addition of memory and emotion (followed later by persuasion and comprehension), to give you a more holistic and robust insight into both how your creative will perform and what you can do to improve it.
Attention → Memory → Emotion → Persuasion → Comprehension.
This capability gives our clients a scientifically proven and even more robust method to maximize creative effectiveness across any content.
How We Built It
Dragonfly AI has always been focused on the biological and cognitive universal factors. We have approached the development of our new emotion and memorability capability in the same way - so you can be confident in our analysis and insights.
Step | What we did | Why it matters |
Literature Review | We reviewed 40+ codified drivers of memory and emotion. | Scientific foundation. |
AI Models | The codification was used to train AI models in memory and emotion. | Enhanced predictive algorithm. |
Global Research | 120,000+ responses & 600,000 datapoints to develop proprietary weightings and the interactions between factors to refine the algorithm. | Improved accuracy and understanding of drivers. |
Accuracy Check | Checked for accuracy with real-world assets: 80% memory, 83% emotion. | Reliable and validated. |
What We Measure
We provide overall scores for both memory and emotion, with further metrics to show the performance across key drivers to help you identify where improvements will have the biggest impact.
Memory Score: The likelihood your creative will be remembered
Image memorability: likelihood visual elements will be remembered
Brand memorability: likelihood branding elements will be remembered
Copy memorability: likelihood text elements will be remembered
Emotion Score: The likelihood your creative will evoke a strong emotional response
Emotional reaction: the overall response to the creative (positive, negative, neutral or mixed)
Visual emotion – the emotional response to visual elements
Text emotion – the emotional response to text elements
Beyond the Scores: We also provide deeper guidance to help you act on results.
Copilot: Just like for attention, copilot diagnoses what drives memorability and emotion, and gives clear guidance on how to improve.
Benchmarks: understand exactly how your creative performs against industry norms.
Brand, visuals and text memorability are shown on a 5-point scale from very strong to very weak / Visuals and text emotion responses are shown on a 7-point scale from very positive to very negative.
Scientifically Grounded and Accurate
Our memory and emotion metrics are grounded in scientifically proven, universal neurological principles common to every human brain, therefore apply across all use cases and globally across all languages (that use the alphabet), ensuring insights are relevant for all studies.
What is Emotion?
Humans evolved to automatically evaluate whether something is positive (safe, rewarding) or negative (unsafe, avoid). This is known as emotional valence - and it happens instantly, before conscious thought. It is a fundamental part of our evolution to survive.
Universal factors such as facial expressions, emotional language and interesting imagery neurologically trigger emotional responses. Dragonfly AI’s models have learned these universal factors, how they relate to each other and how they influence emotion, giving clients a robust measure of how likely an asset will evoke an emotional response and the nature of the reaction. Our models achieve 83% accuracy vs. human testing, also equivalent to testing with 36 people.
What is Memory?
There are also universal characteristics of memory that apply to every human brain. Elements like rhyme (“Beanz Meanz Heinz”), rhythm, or grammar density have a consistent impact on whether something is stored in memory.
Dragonfly AI’s models are trained on these universal factors. Our proprietary models understands how they interact and influence memory, delivering 80% accuracy compared to human testing — the equivalent of testing your asset with 36 people.
Want to upgrade to Memory & Emotion insights? 💡
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