The main report section provides a quick glance of your assets’ performance that compares assets against each other.

The ‘in-depth’ view will help you learn more about individual asset’s performance. From the main report section, you can tap on the asset card to access in-depth analysis. This view will provide a more granular analysis of individual asset metrics and KPIs.

Once in the in-depth analysis, you can jump between different assets by tapping on the thumbnails on the left side of the page. This will help you access multiple asset performance without the need to go back to the general report section.

The in-depth asset analysis page has the same tab structure as the main report section: Overview, Visibility, Clarity and Digestibility. Navigating to different tabs will reveal different metric information for individual asset. Explore how the asset performs in context by tapping ‘Visibility’ tab or discover element hierarchy in ‘Digestibility’ tab.

If you have selected to test your assets with context at the beginning of the study, you can view asset visibility performance against each context by going to Visibility tab and selecting the context name on the right-hand side. The score of each context will be displayed on the right-hand side while the image will show the heatmap of the context and the placement of your asset in-context.

You can also turn on and off visibility layers by tapping on the ‘layers’ icon on the top right corner of the asset. This will allow you to control what layer is turned on for specific asset.

When viewing asset’s Clarity metric, you can also turn on and off ‘Hotspots’ and “Gaze path” layers for more advanced analysis. Similarly, when viewing Digestibility, you can turn on and off ‘AOI rank’ layer to help you focus on the AOI gaze path.

When viewing individual asset’s Digestibility performance in Digestibility tab, there are several ways you can structure AOI analysis to help you learn how attention is distributed across your AOI elements.

By tapping on ‘Copilot’ button at the top right corner of the asset while in In-depth analysis page, you can access Copilot summary and recommendations for individual asset. This analysis takes your asset overall visual characteristics like the Attention score, number of AOI’s, and any context applied against the asset and provides a summary and recommendations.

Copilot will automatically summarise the metric results of your asset and provide actionable, content-specific recommendations. Copilot will analyse visual hierarchy, hotspots, AOI elements and any context that the asset has been applied against and will draw summary and recommendations.

It will draw recommendations how to improve the overall asset visual performance. It will analyse existing hierarchy and organisation of AOI elements within the asset. It will highlight parts of the asset that perform well and those parts that can be improved.

What Copilot doesn’t do?

Copilot will not give opinionated design recommendations (e.g. make it blue or move the logo to the top left) because Copilot doesn’t have access to brand guidelines and project goals. Instead, Copilot will make content-specific recommendations relating to attention performance, based on well-established marketing principles.

For more information on Copilot, click here!