Selecting the Right Use Case
Use cases are used to categorize your content by indicating the specific types of assets & experiences being analyzed (e.g. Social Ads vs Product Packaging). It's important to select to most accurate use case for the following reasons:
Searching & Filtering
e.g. automatically suggested context packs that are relevant to your study
Visibility & Collaboration
e.g. helping other users to identify the purpose of studies within the account
Usage & Reporting
e.g. tracking the types and volume of content being tested on your account
How to select a use case
When you create a new Study, you will be prompted to select a use case. The use case should indicate the type of content or experience being tested within that Study.
If your use case isn't listed, select 'Other' and let us know in the feedback box what use case you would like to see added to the list.
Types of Use Cases
Here is a comprehensive list of commonly used use cases, with examples and descriptions.
Advertisement:
Display | Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of websites. |
In-Game
| In-game advertising (IGA) is a type of digital advertising that displays image, video, and audio ads inside video games. |
OOH | Out of Home advertising (OOH) is the name for any advertising encountered outside of the home. |
 | Print advertising uses printed media such as newspapers, magazines and direct mail to advertise products or services. |
Social | Social advertising is a type of digital marketing that uses social media platforms and networks to deliver advertisements. |
TV/VOD | TV/VOD is a form of advertising that helps companies and organizations promote their products, services, or ideas to the general public through TVC. |
Direct Mail:
Brochures | A brochure is a marketing instrument to promote a product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. |
Flyers | Flyers are one-sheet advertisement that is presented by a business for promoting their products or services. |
Letters | Advertising your business, service or message by direct mail is a way of sending information, promotions and offers to the customer at home or at their place of business. |
Newsletters | Newsletter advertising is the process of placing sponsored content in newsletters to get in front of subscribers. |
E-commerce:
A+ Content | This is the product description page that brand owners can display underneath a listed e-commerce item. It can include additional text, imagery, HD videos, banners, and other features. |
B+ Content | Within your PDP and alongside your hero image are supplimentary images of the listed item, this is B+Content. |
Hero Images | A hero product image is the lead image used to illustrate a product on an e-commerce site. |
Email Marketing:
Email Templates | Email marketing templates are pre-made models that give marketers a starting design point for their email. |
In Store:
Packaging | Packaging is where a brand designs and develops the container to communicate the brand and product information. |
Promotional Materials | Promotional materials (POS) help to attract customers and maintain brand awareness. |
Visual Merchandising | Visual merchandising is the practice of optimizing the presentation and placement of products/services to better highlight their features and benefits. |
UX/CRO:
Apps | When conceptualising / developing a new mobile application or contemplating design modifications. |
Smart TV | If you're in the process of creating a fresh smart TV heads-up display or pondering potential design updates. |
Video Games | In-game HUD menu that promotes CTAs. For example, optimising prompts to encourage consumers to purchase micro-transactions, read latest patch notes, participate in live events, etc. |
Websites  | If you're constructing a new website or considering design changes. |
Need more information? Please contact [email protected] or any member of the Dragonfly AI team.