How does it work?
Testing your visual content in its final context is vital to ensuring your audience will notice and engage with it. The Contexts feature will allow you to quickly and easily mock up your content into a context image of your choosing; ultimately allowing you to test how likely your content is to be seen in the real world.
Creating New Context
The Context Library is a feature that acts as a repository for your Context background imagery. These images can be used account-wide for quick and consistent collaboration.
Navigate from the homescreen to the Context tab from the left panel and click 'New context'. From here:
Select a use case: Assign the type of asset you will test in this context, for easy organisation and selection.
Upload context images: You can upload a selection of environment images - it follows the same file requirements as asset media.
Add dropzones: Draw and adjust where your assets will be situated within each context, to ensure your content fits perfectly within the environment.
Choose whether to fill the background for a realistic look or leave it transparent using the toggle.
Finding Context Images
In order for optimal context testing across a use-case, the chosen collection of context imagery must be consistent and high-quality. There are multiple steps to take in order to ensure your success:
Testing across a multitude of locations allows you to ensure high stand-out across any channel (Tesco, Target, Walmart, etc).
Ensure the view you are testing is the same as, or similar to, how your customers will view the scene you are testing (correct resolution and aspect ratio for your images).
Need context images for different platforms like mobiles or tablets? No problem! On Chrome, you can quickly adjust the aspect ratio of a webpage by pressing F12 or right-clicking and selecting ‘Inspect’.
Applying Context to your Study
After successfully creating your own Context Packs, or if you’re content with the packs provided, when you create a new study you’ll now be able to apply them in the Context step.
This will deliver a predicted visibility score of your assets within the many simulated environments previously created.
For more information on completing this step during the study flow, click below!