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Hotspots - Gaze Path & Digestibility
Hotspots - Gaze Path & Digestibility

A quick introduction to our features within the Hotspots report.

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Written by Angus Bingham
Updated over a week ago

You can make sure to focus on the insights most useful to you by controlling which features you can see. By clicking the gear icon inside the Hotspots report you'll see checkboxes which enable you to show or hide the Hotspots or Gaze Path.


Gaze Path

Our Gaze Path feature within the Hotspot report shows you the most probable path your audience takes through your content with scientifically validated gaze sequences.

After the hotspots in your design are identified, they are then ordered based on their active metric scores and position within the image.

This allows you to lower the risk of releasing content that is dull or contains too many distracting elements by seeing if the hotspots identified correlate with your intended visual hierarchy.


Digestibility

The Studio's Hotspots report comes with an out-of-the-box digestibility score - based on the number of hotspots and distribution of their Probability of Perception scores. This score tells you how easily key visual information is taken in by the viewer at first glance.

With more hotspots, the cognitive load on the viewer is increased as there is more information for them to digest. Fewer hotspots lead to improved image digestibility. A high digestibility score means the hotspots within your content are clear and seen in a more consistent way across your audience.

Less evenly spread saliency scores can lead to hotspots which have similar scores, therefore the hotspots would be seen in a less consistent order across a large audience. Whereas, a more even distribution of saliency scores would improve digestibility.


Any further questions or feedback, please contact [email protected] or any member of the Dragonfly AI team!

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