Use cases serve as a means to classify your content by specifying the particular kinds of environments and experiences in which they occur in.
Here is a comprehensive list of commonly used use cases, with examples and descriptions.
Advertising:
Display | Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of websites. |
In-Game
| In-game advertising (IGA) is a type of digital advertising that displays image, video, and audio ads inside video games. |
OOH | Out of Home advertising (OOH) is the name for any advertising encountered outside of the home. |
Print advertising uses printed media such as newspapers, magazines and direct mail to advertise products or services. | |
Social | Social advertising is a type of digital marketing that uses social media platforms and networks to deliver advertisements. |
TV/VOD | TV/VOD is a form of advertising that helps companies and organizations promote their products, services, or ideas to the general public through TVC. |
Direct Mail:
Brochures | A brochure is a marketing instrument to promote a product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. |
Flyers | Flyers are one-sheet advertisement that is presented by a business for promoting their products or services. |
Letters | Advertising your business, service or message by direct mail is a way of sending information, promotions and offers to the customer at home or at their place of business. |
Newsletters | Newsletter advertising is the process of placing sponsored content in newsletters to get in front of subscribers. |
E-commerce:
A+ Content | This is the product description page that brand owners can display underneath a listed e-commerce item. It can include additional text, imagery, HD videos, banners, and other features. |
B+ Content | Within your PDP and alongside your hero image are supplimentary images of the listed item, this is B+Content. |
Hero Images | A hero product image is the lead image used to illustrate a product on an e-commerce site. |
Email Marketing:
Email Templates | Email marketing templates are pre-made models that give marketers a starting design point for their email. |
In Store:
Packaging | Packaging is where a brand designs and develops the container to communicate the brand and product information. |
Promotional Materials | Promotional materials (POS) help to attract customers and maintain brand awareness. |
Visual Merchandising | Visual merchandising is the practice of optimizing the presentation and placement of products/services to better highlight their features and benefits. |
UX/CRO:
Apps | When conceptualising / developing a new mobile application or contemplating design modifications. |
Smart TV | If you're in the process of creating a fresh smart TV heads-up display or pondering potential design updates. |
Video Games | In-game HUD menu that promotes CTAs. For example, optimising prompts to encourage consumers to purchase micro-transactions, read latest patch notes, participate in live events, etc. |
Websites | If you're constructing a new website or considering design changes. |
Interested in understanding how or when to employ use cases?