Types of Use Cases

Understand each use cases with examples and descriptions.

Written by Angus Bingham
Updated over a week ago

Use cases serve as a means to classify your content by specifying the particular kinds of environments and experiences in which they occur in.

Here is a comprehensive list of commonly used use cases, with examples and descriptions.



Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of websites.


In-game advertising (IGA) is a type of digital advertising that displays image, video, and audio ads inside video games.


Out of Home advertising (OOH) is the name for any advertising encountered outside of the home.


Print advertising uses printed media such as newspapers, magazines and direct mail to advertise products or services.


Social advertising is a type of digital marketing that uses social media platforms and networks to deliver advertisements.


TV/VOD is a form of advertising that helps companies and organizations promote their products, services, or ideas to the general public through TVC.

Direct Mail:


A brochure is a marketing instrument to promote a product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting.


Flyers are one-sheet advertisement that is presented by a business for promoting their products or services.


Advertising your business, service or message by direct mail is a way of sending information, promotions and offers to the customer at home or at their place of business.


Newsletter advertising is the process of placing sponsored content in newsletters to get in front of subscribers.


A+ Content

This is the product description page that brand owners can display underneath a listed e-commerce item. It can include additional text, imagery, HD videos, banners, and other features.

B+ Content

Within your PDP and alongside your hero image are supplimentary images of the listed item, this is B+Content.

Hero Images

A hero product image is the lead image used to illustrate a product on an e-commerce site.

Email Marketing:

Email Templates

Email marketing templates are pre-made models that give marketers a starting design point for their email.

In Store:


Packaging is where a brand designs and develops the container to communicate the brand and product information.

Promotional Materials

Promotional materials (POS) help to attract customers and maintain brand awareness.

Visual Merchandising

Visual merchandising is the practice of optimizing the presentation and placement of products/services to better highlight their features and benefits.



When conceptualising / developing a new mobile application or contemplating design modifications.

Smart TV

If you're in the process of creating a fresh smart TV heads-up display or pondering potential design updates.

Video Games

In-game HUD menu that promotes CTAs. For example, optimising prompts to encourage consumers to purchase micro-transactions, read latest patch notes, participate in live events, etc.


If you're constructing a new website or considering design changes.

Interested in understanding how or when to employ use cases?

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