Use cases are used to categorize your content by indicating the specific types of assets & experiences being analyzed (e.g. Social Ads vs Product Packaging).
Key benefits
Searching & Filtering
e.g. automatically suggesting benchmarks that are relevant to your study
Visibility & Collaboration
e.g. helping other users to identify the purpose of studies within the account
Usage & Reporting
e.g. tracking the types of content being tested on your account
Supported items
Use cases can be added to the following items:
Studies
Indicates the type of content being tested
Contexts
Indicates what type of content is supported by the context
Context Packs
Indicates what type of content is supported by the context pack
Benchmarks
Indicates the type of content that powers the benchmark
Use case categories
Use cases are organised into 6 categories:
Advertising | Use cases related to different forms of advertising (e.g. Display Ads) |
Direct Mail | Use cases relating to different forms of direct mail (e.g. Flyers) |
E-commerce | Use cases relating to product listings on e-commerce websites (e.g. Hero Images) |
Email Marketing | Use cases relating to email marketing (e.g. Email Templates) |
In-Store | Use cases relating to shopper marketing within physical stores (e.g. Packaging) |
UX/CRO | Use cases relating to user interface design (e.g. Landing Pages) |
How to add a use case
1. Studies
When creating a new Study, you will be prompted to select a use case. The use case should indicate the type of content or experience being tested within that Study.
If your use case isn't listed, select 'Other' and let us know in the feedback box what use case you would like to see added to the list.
2. Contexts (requires Contexts subscription)
When uploading a new Context, you will be prompted to select a use case. The use case should indicate the type of content that can be inserted into the context.
If your use case isn't listed, select 'Other' and let us know in the feedback box what use case you would like to see added to the list.
3. Context Packs (requires Contexts subscription)
When creating a new Context Pack, you will be prompted to select a use case. The use case should indicate the type of content that can be inserted into the Contexts within the Context Pack.
If your use case isn't listed, select 'Other' and let us know in the feedback box what use case you would like to see added to the list.
4. Benchmarks (requires Benchmarks subscription)
When creating a new Benchmark, you will be prompted to select a use case. The use case should indicate the type of content being benchmarked.
If your use case isn't listed, select 'Other' and let us know in the feedback box what use case you would like to see added to the list.
Want to learn more about each specific use case?