Here at Dragonfly AI, we’ve been hard at work on Studio 2.0.
We’ve been doing a lot of listening and have some super exciting new features and workflow optimisations to share with you (with many more still to come).
Here’s a quick summary of the topics we’ll be covering:
User Interface (Look and Feel)
Studies
OOTB reports
A/B/n testing
Layouts
Areas of Interest (AOIs)
Attention metrics
Bias maps
Workflow
Exports
User Interface (Look and Feel)
We’ve overhauled our interface to make it more thematically consistent with our other products allowing your experience to be seamless across Studio 2.0, the Chrome Extension, and the iOS App.
Studies
You can analyse multiple pieces of content and compare them to each other on one screen within Studies. These can be different variations of the same piece of content; a collection of different assets within the same campaign to assess the consistency of messaging; or comparisons of your content vs competitors in online retail, the possibilities are endless!
Studies can be grouped together in Projects which will help organise your related analyses together such as when you want to organise all of the content analyses for a particular campaign.
OOTB reports
Attention Map, Hotspots and Areas of Interest (AOI) reports are now available at the touch of a button helping you spend more time on analysis and less time building your reports.
A/B/n testing
Say hello to A/B/n testing! You can now analyse up to 26 (A-Z) versions within a Study allowing you to efficiently find the best design. As an example, let’s say you wanted to see which photo would work best on a banner ad, A/B/n testing allows you to instantly upload all of your design variations compare them side by side, making it quick and painless to find the version that performs best based on your objectives.
Layouts
Layouts and A/B/n testing work really well together. With layouts you can now compare up to 4 versions side by side (with more options coming very soon). Layouts make it quick and easy to make quick visual comparisons or compare AOI scores side by side to identify the optimal design version.
Areas of Interest (AOIs)
Polygons – Polygons make it easy to handle complex shapes with precision from faces in an advert to elaborately shaped logos.
Pixel-based positioning – AOIs can now be positioned down to the pixel enabling you to be even more precise with your attention metrics.
Attention metrics
We’ve introduced two brand new attention metrics to help you interpret and communicate Dragonfly AI insights using familiar and intuitive concepts:
Probability of Perception (POP)
Definition – Gives you the percentage probability of a viewer seeing your AOI at first glance
Use case – Best used when you want to know if a particular element will be seen by your audience (e.g. a promotional price on an advert)
Share of Attention (SOA)
Definition – Gives you the percentage share of attention given to an AOI within the scene (with the scene being 100%)
Use case - Best used when you want to distribute attention according to a predetermined visual hierarchy or compare the performance of competing AOIs (e.g. product thumbnails on a product search results page).
Bias maps
In the human eye, the fovea is responsible for sharp central vision (also called foveal vision), which is necessary in humans for activities for which visual detail is of primary importance, such as reading and driving. In Studio 2.0, bias maps allow you to choose whether you want to include our natural centre bias in the results or switch it off.
We recommend using the centre bias when the content you’re analysing represents a known gaze direction (e.g. simulation of a customer queueing at a point of sale and looking towards a large promotion behind the till).
We recommend turning off the centre bias is cases where the gaze direction is unknown or you want to assess the visual hierarchy of a design prior to positioning the asset within in its final context.
Workflow
Copy/Paste Areas of Interest (AOIs)
You can copy AOIs from one version and paste to others within a study. You can even paste to all versions within a study. This makes it a lot quicker when you wish to analyse the same element in different versions (e.g. You could be analysing how colour changes affect the element such as a for a CTA button on a web banner.)
Select/Deselect all cells in Hotspots Reports
You can instantly select or deselect all cells to get attention scores which provides a numerical heatmap to see any saliency trends across the whole image.
Exports
You can export the different reports (Attention Map, Hotspots, Areas of Interest) all at once. You can also now choose whether to export all reports for all versions into a folder or you can choose to export a separate folder for each version within a study.