From speaking with hundreds of creative teams over the years, we've seen that the best performers make data central to their decision making process but often that data is only available after a decision has been taken ('descriptive' analytics). To give an example, a marketing team will only get visibility of their click-through rate once a campaign has been sent.
At Dragonfly AI we use artificial intelligence to help creative teams understand how the attention of their audience will be influenced by design decisions before an interaction ever happens ('predictive' analytics).
We're all know that today's world is fiercely competitive and consumers are constantly bombarded with messaging from brands trying to break through and capture the attention of their audience. For this reason, we believe that attention has never been a more valuable commodity.
Dragonfly AI gives creative teams the power to predict how the attention of their audience will be influenced by design decisions they make. In simple terms, this allows creative teams to:
- Win a greater share of attention in a competitive environment
- Direct the attention of an audience in a more effective way
Over the years, we've seen that the ability to understand and influence this aspect of the customer experience can have a big impact on performance right across the organisation and make content work harder than ever before.